Since 1994
By Gil G Edwards, RICP®, Founder & CEO, Termco · Licensed agent, NPN 676445 · Updated
The main ways to buy term life
| Direct-to-consumer online | Online marketplace | Independent agency (like Termco) | |
|---|---|---|---|
| Insurers you can compare | Usually one or a few partners | Several | Several |
| Process | Self-serve online application | Online comparison plus agents | Short form, then a licensed agent guides you |
| Best for | Healthy applicants who want speed | People who like comparing grids | People who want guidance, or whose health history makes carrier choice matter |
| Price of the same policy | Generally the same for the same policy and insurer, since premiums are set by the insurer | ||
Side-by-side comparisons
- Termco vs Policygenius
- Termco vs Ethos
- Termco vs Ladder
- Termco vs Bestow (Bestow no longer sells directly to consumers)
Each comparison uses facts from the other company's own website, with links, last checked October 2026, and includes an honest section on when they may be the better choice.
How to choose
- Healthy, simple needs, want speed? A direct online insurer may be all you need.
- Health conditions, larger coverage or longer terms? Comparing several insurers' guidelines with a licensed agent can make a real difference.
- Either way: answer health questions honestly, check the insurer's financial strength, and verify the agent's license with NIPR or your state insurance department.
Talk with a licensed Termco agent
Share a few basics and we'll follow up with options. No obligation.
Frequently asked questions
Is buying life insurance online cheaper than using an agent?
Not usually for the same policy. Life insurance premiums are set by insurers, and for a given policy the price is generally the same whether you buy online or through a licensed agent. Differences come from which insurers you can compare and how well you're matched.
What is an independent agency?
An agency that is not owned by an insurance company and can offer policies from multiple insurers. Termco is an independent agency.
Do I have to talk to an agent with Termco?
A licensed agent will follow up on your quote request. You're never obligated to apply.
Competitor names are used only to identify their services for comparison. Termco is not affiliated with, endorsed by or sponsored by any company named on this page. Competitor information comes from each company's own website as linked, last checked October 2026, and may have changed since. Please confirm details on their sites. Termco's products and availability vary by state, and all coverage is subject to underwriting by the issuing insurer.